Cookies used on merchant storefronts
Last updated on May 20, 2026
If you are an experienced web developer and you would like to know more about the Cookies that we use and their respective life cycles, you may refer to the table below.
| Cookie name | Application | Importance | Expiration | Function |
|---|---|---|---|---|
| v_aioc__w_m_d | All-In-One Chat | Essential | Session | Stores a timestamp for the last time when the welcome message was displayed. |
| __v_cc__rp__ | Currency Converter | Essential | Session | Stores the redirect details required to prevent an infinite redirect loop in case of failure. |
| __v_cc__s_c__ | Currency Converter | Essential | Persistent | Stores the selected currency. This is an essential storage, as it will reset the currency after each page navigation. |
| __v__p_d_r_c_r__ | Global (All) | Essential | Session | Cookie which is set when a cart update is required, a fake cart update is performed and the key was not previously set. |
| __v__r_b_v__ | Global (All) | Essential | Session | Stores the flag on redirects made by Vitals. Used to log potential issues that may appear in the redirect cycle. |
| __v__r_f__ | Global (All) | Essential | Session | Stores the redirected from on redirects made by Vitals. Used as a complementary value for __v__r_b_v__ Ensures that users land on the intended page. |
| __v_anl__cct__ | Global (All) | Essential | 30 days | Keep tracking of current cart token |
| __v_anl__oct__ | Global (All) | Essential | 30 days | Keep tracking of OLD cart token. During store browsing and various page navigation, the cart token gets renewed |
| __v_appc__s_c__ | Global (All) | Essential | Session | Essential information about the cart items. |
| v_pr__m_d | Product Reviews | Essential | Session | When a customer clicks on an email to leave a review on the site, the email & name are temporarily saved in a session cookie to be pre-filled in the review form. |
| __v_pm__d_s__ | Push Marketing | Essential | 1 year | Stores device subscription ID for Push Marketing notifications. |
| __v_pm__n_n_d__ | Push Marketing | Essential | Session | This cookie is for the number of notifications displayed |
| __v_ub__c_o__ | Upsell Builder | Essential | Session | When the visitor navigates on the Cart page, while Upsell offers are active, the discount details data will be stored for faster response. |
| __v_ub__g_o__ | Upsell Builder | Essential | Session | When the visitor navigates on the store, while Upsell offers are active, the discount details data will be stored for faster response. |
| __v_ub__u__ | Upsell Builder | Essential | 7 days | Cookie for Upsell Builder requests such as checkout, add to cart |
| __v_goal__e__ | Upsell Builder / Goal | Essential | Session | Stored the expanded state of Goal widget. |
| __v_aioc__w_m_d__ | All-In-One Chat | Non-essential | Session | This cookie is used to track and manage the display state of the welcome message in live chat channels |
| __v_abar__e_c__ | Announcement Bars | Non-essential | 1 year | Stores a flag when the email address has been submitted from announcement bar. |
| __v_abar__l_s_t | Announcement Bars | Non-essential | 7 days | Stores a timestamp of when the announcement bar has been closed (to delay the display for 24h) |
| __v_abar__l_s_t__ | Announcement Bars | Non-essential | 7 days | This cookie is used to store the timestamp of the last display of the announcement bar |
| __v__b_i_s__n__ | Back in Stock | Non-essential | 7 days | This cookie is used to store the ID of Back In Stock notifications to track and analyze user interactions with these notifications |
| __v_cr__s_t__ | Cart Reserved | Non-essential | Persistent | Stores the timestamp when cart-reserved is displayed for the first time. |
| __v_cbar__a__ | Cookies Bar | Non-essential | 1 year | Stores a flag when Cookies bar is accepted |
| countdown____ | Countdown Timer | Non-essential | Persistent | Stores the timestamp for when the countdown ends. Used for the Cool Off Period setting. |
| countdown_max____ | Countdown Timer | Non-essential | Persistent | Stores the number of seconds of the countdown length. One cookie will be saved for each product with a countdown. |
| countdown_total_max____ | Countdown Timer | Non-essential | Session | This cookie is for the total max of countdown for the Countdown Timer module |
| countdown_total_min____ | Countdown Timer | Non-essential | Session | This cookie is for the total min of countdown for the Countdown Timer module |
| __v_cc__s_s_c | Currency Converter | Non-essential | Session | Stores the soft currency for redirecting the user to the default shop currency in order for the Currency Converter app to work. After the redirect to default, the Currency Converter app can perform the soft conversion. |
| __v_cc__s_s_c__ | Currency Converter | Non-essential | Session | This cookie allows us to switch back to the shop's default currency |
| __v_cc__ws__ | Currency Converter | Non-essential | Session | Stores the locale used when redirected by the Currency Converter. This is used for logging if the redirect was not successful. |
| __v_fbp__l_p__ | Facebook Pixels | Non-essential | Persistent | Stores a list with active Facebook pixel IDs when checkout button is clicked, so that we won't trigger the InitiateCheckout event multiple times if the visitor returns to the store after first going to checkout. |
| __v_fbp__p_w_a_f__ | Facebook Pixels | Non-essential | Persistent | Stores a list of product IDs that had FB pixel fired. |
| __v__r_u_d__ | Global (All) | Non-essential | Session | Stores a flag used for internal request validation |
| __v_anl__u__ | Global (All) | Non-essential | 7 days | This cookie is used to store a unique identifier for each user, enabling accurate and consistent tracking of user interactions for analytics purposes |
| cart | Global (All) | Non-essential | Session | This cookie is for managing the user's cart by storing a token that uniquely identifies the cart |
| __v_pops__p_c__ | Pop-ups | Non-essential | 1 year | Stores a flag when the user submits an email address from our pop-up. |
| __v_pops__p_v__ | Pop-ups | Non-essential | Persistent | Stores the IDs of popups that have been shown to the user. |
| __v_pops__v_c__ | Pop-ups | Non-essential | Persistent | Stores the number of page views since the last popup was shown |
| __v_pr__g_r__ | Product Reviews | Non-essential | Session | Stores the unpublished (ghost) reviews submitted by a visitor, before being moderated by the shop owner. |
| __v_pr__m_d__ | Product Reviews | Non-essential | Session | This cookie is set when a redirect occurs on the Product Page, but this only happens when you are on the review order page. |
| __v_pr__r_c__ | Product Reviews | Non-essential | Session | Stores a unique identifier received via email, to verify the user has purchased the product under review. |
| __v_pm__l_s_t__ | Push Marketing | Non-essential | Persistent | Stores the last timestamp when the widget was shown and notifications were rejected. |
| __v_pm__m_s_c__ | Push Marketing | Non-essential | Persistent | Stores the flag containing the fact that the request for saving the cart has started. It's used to retry the request if it's interrupted. |
| __v_pm__p_v_c__ | Push Marketing | Non-essential | 7 days | Stores the number of page views a user had in order to display widget. |
| __v_pm__s_i_c_t__ | Push Marketing | Non-essential | 7 days | Stores the cart token used for order analytics in Push Marketing. |
| __v_qal__b_e__ | Quick Access Links | Non-essential | 1 year | stores the expanded status for quick access links |
| __v_rsale__n_c__ | Recent Sales | Non-essential | Persistent | Stores a flag when recent-sales notification is closed to never show it again. |
| __v_rsale__n_n_d__ | Recent Sales | Non-essential | 2 days | This cookie is used to keep track of the number of notifications displayed to the user |
| v_rsale__n_n_d | Recent Sales | Non-essential | 2 days | Stores the total number of notifications displayed. |
| __v_rview__p__ | Recently Viewed | Non-essential | Persistent | Stores the products' data that the app uses to render, it is refreshed every four hours via an API call. |
| __v_rview__p_i__ | Recently Viewed | Non-essential | Persistent | Stores the list of IDs of the products recently viewed. |
| __v_vrep__t_d__ | Visitor Replays | Non-essential | 30 days | Stores tracking information like UUID for current user to be identified by visitor-replays. |
| __v_vrep__t_t__ | Visitor Replays | Non-essential | Session | Stores a session storage key with an ID for the current browser tab (which is lost when the tab or browser is closed). |
| __v_stw__c_c__ | Wheel of Fortune | Non-essential | Session | The purpose of the cookie is to store the coupon code that a user receives from the Spin the Wheel feature |
| __v_stw__w_c__ | Wheel of Fortune | Non-essential | Session | This cookie is used to track and manage the state of the user's interaction with the Spin the Wheel module |
| __v_wof__c_c__ | Wheel of Fortune | Non-essential | Session | Stores the coupon code of wheel of fortune for current user. |
| __v_wof__w_c__ | Wheel of Fortune | Non-essential | Session | Stores a flag for when the email submit button was clicked on wheel of fortune. |
| __v__wl__c__ | Wishlist | Non-essential | 1 year | Stores an Anonymous Customer ID. |
| __v__wl__l__ | Wishlist | Non-essential | Persistent | Stores the products added in the Wishlist. |